Where Has My Job Gone? Essay -- Employment India Essays

Where Has My Job Gone? With the implementation of minimum wage and rising production costs in the United States, many companies have found themselves looking for a way to save money on production. Clothing manufacturers such as Nike have used labor forces in other countries, mainly in Asia to produce their products. These countries can offer similar quality labor for a cheaper cost on wages. The lower or non existent minimum wage laws in foreign countries allow companies like Nike to cut production costs drastically, while still being able to produce quality products. Similar trends are starting to creep into software companies. They are finding a workforce able to do similar work as the American workers, but for less pay. These companies are outsourcing their work. Outsourcing is simply the transfer of operational responsibility of either business processes or infrastructure management to an external service provider. [1] The majority of these jobs end up in India due to their low wages and high l evel education. Why would companies outsource? Companies look to outsourcing software because of the many benefits it provides. Most noticeably is the savings on costs it can provide. The lower costs over in Asia, especially India, help to reduce and control costs. The production costs are lower because of the lower wages of the workers in India. The average yearly salaries for IT programmers were $5,880 in 2002 compared to the $63,331 US programmers were making. [2] The difference is that labor in India costs about 9% of the costs of the US labor. Furthermore, by outsourcing software work to India, companies can use their existing personnel for different projects. The US workers can be put on tasks that c... ...r, 2003. The International Herald Tribune Online. 16 March 2014. . [7] †Advantage of Outsourcing to India.† VT Consulting. 16 March 2014. . [8] Rayen, Ranjeet. â€Å"ITPL to become role model for Bangladesh’s hi-tech park.† 19 June 2001. GlobalOutsourcing.org. 16 March 2014. . [9] Pink, Daniel. February 2004 â€Å"The New Face of the Silicon Age.† Wired. Issue 12.02. 16 March 2014. . [10] Adam Smith. An Enquiry into the Nature and Causes of the Wealth of Nations (1776), reprint, ed. Edwin Cannan (New York: Modern Library), 1937, p. 14.

Hrm Change Model

Understanding this model and Its underlying concepts therefore helps us understand why the other change models are effective in overcoming resistance to change, and in creating an environment that is conducive to permanent change. The refreezing process happens once the desired state has been reached. When the desired state Is reached, the forces that are holding this new state In equilibrium are again identified, and now reinforced or â€Å"frozen† into place through a variety of actions. 2) Action Research Model The Action Research Model has two major phases.A preliminary or preparatory phase, and then a cycle phase. * In the preliminary phase, the problem Is first Identified. It refers to the fact that something which needs to be changed, Is identified. * Consultation is then held with a behavioral science expert, for example an ODD consultant, an organizational psychologist, or someone similar who can shed light on typical causes and solutions for such a problem, based on certain existing models. This consultation leads to the planning of a method for diagnosis. Data is then gathered and analyzed, and a preliminary diagnosis is done.Therefore it does not need a 1 OFF expectation that things could be better. * The first step is therefore simply initiating an enquiry. Often, this enquiry will not be very specific. It could be a team wanting to improve in some area, or it could be an organization identifying that it needs to improve something, e. G. Profitability or market share – but it might not be sure what to change. * The services of an expert, together with research of the organization and other organizations are utilized to identify the things that the organization has done really well, in the past.It could be compared to a story telling process where organization members tell stories of the things they'd done really well. * These success stories are then analyzed to identify the organization's major strengths. Themes of strengths are then discovered. * Based on these strengths, the organization designs for itself an ideal future. The organization then designs ways to achieve that future, and implements those plans 4) General Model of Planned Change a) Entering and Contracting: The first set of activities in planned change concerns entering and contracting.Those events help managers decide whether they want to engage further in a planned change program and to commit resources to such a process. Entering an organization involves gathering initial data to understand the problems facing the organization or the positive opportunities for inquiry. Once this information is collected, the problems or opportunities are discussed with managers and other organization members to develop a contract or agreement to engage in planned change.The contract spells out future change activities, the resources that will be committed to the process, and how ODD practitioners and organization members will be involved. B) Diagnosing: In thi s stage of planned change, the client system is carefully studied. Diagnoses can . Focus on understanding organizational problems, including their causes and consequences, or on identifying the organization's positive attributes. The diagnostic process is one of the most important activities in ODD. C) Planning and Implementing Change:

The Consequences of Adolescent Suicide - 1241 Words

The act of suicide is an event that has been woven in to the fabric of our culture since our country’s inception. In order to conceptualize and define the problem of suicide, it is important to examine the various views of taking one’s own life. Suicide, and its tragic aftermath, has been the source of award winning movies such as Ordinary People and Leaving Las Vegas, along with the public debate, regarding assisted euthanasia, spotlighted in the case of Dr. Jack Kevorkian. Reports of skyrocketing suicide numbers amongst military personnel and veterans have permeated the national news in recent years. Suicide is even linked to martyrdom with numerous Presidents having bestowed our nation’s highest military honor upon military†¦show more content†¦Due to the self-awareness of this failure, they desire to escape this awareness and takes drastic steps to avoid it. Alcohol and drug abuse, along with gender identification issues, have been determined to be key contributors within this theory (Baumeister, 1990). This internal self-awareness is also a key component of the interpersonal-psychological theory of suicidal behavior. This theory says that the need to belong and to contribute to the overall welfare of others is so strong, that the loss of that internal awareness is a major cause of suicidal behavior (Van Orden, Witte, Gordon, Bender Joiner, 2008). Lastly, the theory behind Demoralization Syndrome states that a lack of purpose or fulfillments adds to the premise that life appears to be wasted. The feeling of hopelessness, a theme often reiterated in these theories, is associated with poor physical and mental health, leading to suicidal ideations and the wish to die (Sahoo Mohapatra, 2009). When reviewing the literature concerning the consequences of suicide, there is little research data when compared to the theoretical research on the causes. In the context of the actual individual committing suicide, one theory relates directly to the level of maturation of the adolescent. This theory states that children do not understand the permanence of death and therefore, do not view suicide as permanent. The theory of irreversibility, amongst children, states that children view death asShow MoreRelatedConsequences : The Necession Of Suicide And Adolescents1153 Words   |  5 PagesIn a future that isnt unique in relation to our present, suicide has been proclaimed a full scale plague among adolescents. In a frantic endeavor to cure them, the country has built up a treatment program that includes the automatic imprisonment of anybody in danger of suicide (counting the individuals who know somebody who submitted suicide). The treatment includes changing the cerebrum to expel excruciating, horrible recollections . . . or, on the other hand as Sloane adapts, any recollectionsRead MoreWe Must Commit Suicide And Practice Self Harm1498 Words   |  6 PagesAdolescents are more likely than any other age group to commit suicide or engage in self-harm. Why is that? Being an adolescent is a tough time in one’s life. They begin experiencing puberty, experimenting in relationships, hanging out with friends more but also having problems at home and self-esteem issues. We will discuss exactly why adolescents feel the need to commit suicide and practice self-harm. As well as the different forms of self-harm, clues on determining if the adolescent is suicidalRead MoreTeen Suicide: A Growing Problem Essay1541 Words   |  7 PagesSuicide is a permanent solution to a temporary problem.; Teen suicide as an extremely complex tragedy, that unfortunately happens all the time throughout the United States. There are friends, parents, and peers that are facing the misfortune of losing a young, close, loved one to suicide. Most people dont realize that adolescent suicide is common. They dont want to believe how often this occurs in the secure environment found in the small towns of America, as well as in its largest cities.Read MoreTheories About Perfectionism And Suicidal Ideation, And Its Dimensions On Depressed Adolescent Patients1334 Words   |  6 Pagesdepressed adolescent patients. According to this article, we could say that researchers used for this study correlational method, which comprises sample data based on five independent variables such as perfectionism, stress, daily hassles, hopelessness, and suicide potential. The sample data consisted of 55 adolescents, who completed the procedures which have been associated with some indices of life stress, hopelessness, and one of the main problems of adolescence which is suicide ideationRead MoreSubstance Abuse And Mental Health Problems877 Words   |  4 Pagesbegin to resolve the issue of substance abuse related suicidal ideation or attempts unless they have an effective solution. A solution cannot be created until there is enough evidence stating that there is a connection between substance abuse and suicide. Researchers need to consider the types of suicidal feelings, environmental factors, emotional factors, and substance abuse factors. Until then this problem will persist with devastating costs. Part of the solution will be determining the typeRead MoreEffect Of Suicide Screening Assessments On Determining Suicide Risk860 Words   |  4 Pages Effect of Suicide Screening Assessments on Determining Suicide Risk in Adolescents Identification of the problem: According to the Centers for Disease Control (CDC), 2015, suicide is the second leading cause of death in the adolescent population in this country and the number of occurrences continues to rise at a dramatic rate. For every teen that completes a suicide, 100 make an attempt, making suicide a paramount public health issue that needs to be addressed. Statistics show that since 2009Read MoreSuicide Is The Leading Cause Of Deaths Of Adolescents938 Words   |  4 PagesSuicide is the leading cause of deaths of adolescents in Australia. In 2005, it was estimated that deaths caused by suicide was accounted for one- fifth of deaths among teenagers (Life communications, 2012) in 2012 it was estimated that 1,901 (16.8 per 100,000) males and 634 females (5.6 per 100,000) lives were lost due to suicide, which roughly calculates to seven deaths a day that’s caused suicide (Lifeline, 2010) and those who committed suicide seventy five percent were males while the otherRead MoreSuicide S hould Never Be Cast Aside1337 Words   |  6 PagesSuicide is deliberately taking one’s own life, in the United States this continues to be a serious problem and is the third leading cause of death among adolescents. With rates of suicide among young people doubling over the past fifty years. Teenagers who experience a sudden trauma growing up can intensify negative feelings and for some teens suicide is the solution they turn to escape their stresses and problems. One of the myths of suicidal talk amongst adolescents is that it is often a ploy usedRead MoreSuicide in Adolescents1087 Words   |  5 Pageshave attempted suicide in the preceding year. Given the lethal consequences of suicide attempts, determining risk factors among adolescents becomes especially important. Generally speaking, psychiatric disorders and substantial psychosocial impairments are known to be associated with suicide attempts. However, previous research attempting to identify specific risk factors i n adolescents is somewhat ambiguous. Nonetheless, one thing is consistent. When measuring the risk of an adolescent committing suicideRead MoreNegative Effects Of Bullying Essay1175 Words   |  5 Pagespeople of all ages. Whether it is an adolescent at school, or an adult in their workplace environment, some form of bullying may be present. There are many types and forms of bullying, such as, physical, verbal, and cyber, which is over the internet. Not only can bullying affect a person’s physical appearance, but some forms of bullying have a huge impact on a one’s mental health. Bullying can lead to an abundance of different consequences such as, self-harm, suicide, or violence toward others. Nonsuicidal

Possible effects of dementia - 1761 Words

P2- Outline possible effects of dementia on an individuals health and quality of life This assignment is going to outline possible effects of dementia on an individual’s health and quality of life. There are many different factors that having dementia will effect. As stated above some will affect the health of the person and others will affect the quality of life that the person will have. Depression is a common mental disorder, characterized by sadness, loss of interest or pleasure, feelings of guilt or low self-worth, disturbed sleep or appetite, feelings of tiredness, and poor concentration. Depression can be long-lasting or recurrent, substantially impairing an individual’s ability to function at work or school or cope with daily†¦show more content†¦When a person suffers from dementia then they are at an increased risk of falls. People with Alzheimer’s and other types of dementia tend to be at a high risk of falling. They are more than three times more likely to fracture their hip when they fall, which leads to surgery and immobility. The rate of death following a hip fracture for those with Alzheimers is also increased. Thus, fall prevention for people with dementia is critical. There are many causes for a person with dementia to fall over and jeopardise their health, the first is Physical Weakness, Gait Changes and Poor Balance, Lack of Ph ysical Exercise, Memory Impairment, Poor Judgment and Visual Misperception, Alzheimer’s can affect the visual-spatial abilities, a person can misinterpret what he sees and misjudge steps, uneven terrain, shiny areas on the floor or changes in floor color. Be sure to have his vision checked regularly. People who suffer from dementia may also be at risk of mal-nutrition. People with dementia rely on others to help them to organise their day to day life such as preparing their meals. People with dementia are at risk of mal-nutrition as they may not be physically able to provide themselves with a balanced diet, there may also be the issue that they are not able to remember whether they have eaten and therefore decide not to make themselvesShow MoreRelatedLate Stage Dementia and Nutrition785 Words   |  3 PagesLate stage Dementia and Nutrition What is dementia? Dementia a neurologic condition characterized by the following cognitive defects; impaired memory, disturbed intellectual function, and inability to solve a problem (deWit O’Neill 2014). Dementia occurs in different stages in this paper we are going to be discussing late stage dementia, and the end stage. The effect that dementia has on a person’s nutritional status. Why is the dementia patient more at risk for malnutrition? Things we as healthRead MoreDifferent Abilities And Needs Of An Individual With Dementia Essay745 Words   |  3 Pagestheir needs. 3.2 There are a range of different methods which can be used to gauge the differing abilities and needs of an individual with dementia. When an individual is admitted to a care setting it is vital that a full health profile is completed to enable care staff to be aware of any possible effects that health issues the individual has may effect their dementia. When carrying out a health profile it can be advantageous to also carry out a cognitive ability profile. The cognitive ability profileRead MoreAnticholinergic Exposure Research Paper1045 Words   |  5 PagesAdditive Anticholinergic Exposure and its Effect on Cognition in Elderly Patients The use of medications with anticholinergic effects is widespread among older adults. Many studies have highlighted a possible association between the use of these drugs and an increased risk of cognitive impairment—particularly dementia. Pfistermeister et al. (2017), Pratt et. al. (2014), and Gray et al. (2015) detail the methodological processes behind their study and the inferences made upon its completion. ThisRead MoreThe Common Reason For Vascular Dementia1302 Words   |  6 Pagespeople aren’t aware of vascular dementia, and some of those who are aware of it misunderstand the disease. It’s very important to be educated on how the disease could affect you or someone you care about, and how you maybe able to deal with it. Cerebrovascular disease, also known as vascular dementia, is the second to most common form of dementia. It is characterized by blood vessels changing over time in the cerebrum (brain). The most common reason for vascular dementia is due to aging of the body;Read MoreUnderstand the Process and Experience of Dementia Essay1048 Words   |  5 PagesUnderstand the Process and experience of Dementia 1.1 Describe a range of causes of dementia syndrome There are several causes of dementia some of them are; a stroke, brain disease, MS, certain medications, shrinkage of the brain, too many opiates over a long period of time and severe alcoholism 1.2 Describe the types of memory impairment commonly experienced by individuals with dementia Dementia can cause the sufferer to experience loss of mental ability, loss of memory, a reducedRead MoreAnalysis and Description of Dementia Essay1741 Words   |  7 PagesDementia is characterized as a condition where the mental processes of cognition and memory start to deteriorate. It is described as a syndrome that hinders the daily lives of those who have it and is characterized by memory and thinking impairment. The most common form of dementia is Alzheimer’s Disease and the second most common is vascular dementia. Dementia is a syndrome occurring usually, but not limited, to people over the age of 40 and is due to brain damage caused by natural deterioratingRead MoreThe Difference Between Dementia And Alzheimer s Disease1523 Words   |  7 Pagesthe difference between Dementia and Alzheimer s disease. Dementia is not a disease, it is a term used to describe Neurological conditions that involves some form of serious mental disorder such as memory loss, confusion, a nd impaired judgment. Alzheimer s is an actual disease, which is a form of Dementia and the most common type of Dementia; it is accountable for 60% - 80% of all cases of Dementia. Dementia has been around for many years dating back to the 1900 s. Dementia refers to a group of symptomsRead MoreA Look At Non Alzheimer s Disease1684 Words   |  7 PagesA Look At Non-Alzheimer’s Disease Dementias By Katie Bergstrom, PA-S ABSTRACT: The most common tendency in assessing patients who display signs of dementia is to evaluate them for Alzheimer’s Disease. This means that Vascular Dementia, Dementia with Lewy Bodies, and Parkinson’s Disease Dementia are conversely overlooked as possible diagnoses. Special attention to clinical presentation and the use of diagnostic tests (such as the MRI) and assessment scales (like the Mini Mental State Exam) aid inRead MoreSymptoms And Treatment Of Dementia1428 Words   |  6 PagesIntroduction Dementia is a disorder that leads to a gradual loss of the cognitive capacity of an individual, ultimately affecting one’s daily activities. Dementia does manifests through the accompanying disorders because it does not exist on its own. In other words, dementia is a disorder that comes about through the existence of the related disorders. The main ones are four, but they are not the only disorders that cause dementia. These include Lewy Bodies dementia (LBD), Alzheimer’s disease (AD)Read MoreAlzheimer s Disease And Vascular Dementia1277 Words   |  6 PagesIntroduction Dementia is a chronic illness that effects millions of Americans annually with increasing numbers. The general understanding of dementia is that it affects the mind, and while it does affect the mind, entangles much more than just that. Dementia engulfs a patient s mind, family, a level of caregiving, and an involvement in research of the disease. The Mind Adults age 65 years and older make up around 13 percent of the population (39 million people). This number is likely to increase

The Abolition Movement Of The 1800s - 1547 Words

The Abolition Movement in the 1800s was a controversial time for America. There were many who fought for the right to keep slaves, but there were also many who fought for the freedom of slaves. People like Fredrick Douglass Anthony Burns, and works such as Uncle Tom’s Cabin gave a sense of liberty to the people who did not understand how little they had, and how restricted they were. Many factors had key roles within this movement, each becoming important, and crucial to the abolishment of slavery. The American Anti-Slavery Society played key roles in the abolition of slavery. The Anti-Slavery Society is what began the abolitionist movement. It was founded in Philadelphia by William Lloyd Garrison, Arthur and Lewis Tappan, and a few others. This ensemble issued the Declaration of the Anti-Slavery Convention; the Declaration of the Anti-Slavery Convention announced the reasons for formation of the society and establishing its goals. Annually, they distributed the Anti-Sl avery Almanac; â€Å"an almanac containing poems, drawings, essays, and other abolitionist material.† This almanac would show whoever saw it the true horrors of slavery. It would show the living conditions and strenuous labor that these people had to go through daily, in hopes to open the eyes of those who did not realize how inhumanly these people were treated. Fredrick Douglass is a very important man with the concept of the abolition of slavery. He, himself was a slave who escape confinement inShow MoreRelatedThe Women s Rights Movement886 Words   |  4 Pagesbe the first person to stand up for their cause. Each leader represents every individual in their movement and they have to be willing to sacrifice everything for the cause of their movement. As entrepreneur Bo Bennet said, â€Å"Without initiative, leaders are simply workers in leadership position.† In the women’s rights movement, there was someone who defied all standards set up for women in t he 1800s and took chances for the cause of suffrage and equality—Susan Brownell Anthony. Born into a QuakerRead MoreThe Abolition Of The Civil War1679 Words   |  7 PagesDuring the mid 1800s, the issue of slavery and its expansion had become a major controversial element of American history, resulting in the transpiration of the Civil War. Between the years of 1861 and 1865, conflict between the North and South had emerged, causing bloodshed at America’s most dominant period of history. Throughout the year 1861, intense conflict between the North and South over issues of states’ liberties, federal power, westward expansion, and slavery had impelled the Civil WarRead MoreThe Original Riot Grrrls By Elizabeth Cady Stanton1385 Words   |  6 Pagesfocused on these issues and utilized their influence in the public to make a difference. The women’s rights movements started to be recognizable during the abolition movements. The â€Å"Cult of Domesticity† period, an era where a woman was seen to only improve her husband’s status, was beginning to be erased (â€Å"Women’s Rights†). Women in the early 1800s began to contribute to the abolition movements by writing articles for abolitionist newspapers and also sent signed petitions to Congress (â€Å"Rights for Women†)Read MoreAfrican American Identity And Identity Essay742 Words   |  3 PagesAmerican citizen. Their identity was that of property, and after abolition, their identity remained inferior to that of whites, and currently, their identity is soaring due to established equal rights. The 1800s marked a significant time for African Americans because what had been antislavery sentiments sparked into the abolitionist movement in the 1830s, therefore shifting the identity of African Americans. Sparks led to the abolitionist movement upon the realization that â€Å"Slavery is such an atrocious debasementRead MoreDear Righteous Reformer Admissions Committee1439 Words   |  6 Pageswith the movement was intrinsic to its propagation and success in the wake of the Civil War and passage of the Thirteenth Amendment. The Righteous Reformer Hall of Fame would be honored by the inclusion of William Lloyd Garrison, and his advocacy of African American liberty and full social equality positions him above your other candidates in the quest for induction. William Lloyd Garrison devoted his life to dismantling slavery, and his use of moral persuasion, promulgation of abolition with theRead MoreWomen s Fight For Equality1410 Words   |  6 PagesWomen’s fight to achieve e quality was, and still is, a long and hard battle. Earning the right to vote in 1920, although no small task, only marked what is considered to be the beginning. The women who pushed for their rights in the mid-1800s were not thought to be respectable or proper at the time, much like the more politically active feminists of today. Fortunately, many preferred to fight for their rights rather than be considered proper. Though the achievement of suffrage is considered theRead MoreWhy did moral reform movements gather strength in the 1830s-1850s and what underlying force or forces gave them strength1073 Words   |  5 Pagesto late 1800s, a great moral reform movement swept the nation of America. Men, Women, Slaves, people who had never been admitted to influence the religious sector of the Nation were now standing up, and making their voices heard. A patriots History says, â€Å"There were transformations of attitudes about social relationships, health, prisons, education, and the status of women and African American slaves†¦. [This] grew into a substantial Jacksonian reform movement.† This moral reform movement was drivenRead MoreTaking a Look at the American Civil War896 Words   |  4 PagesMany events during the mid-1700-1800s provoked the civil war because of the contradicting ideas between the northern states and the southern states. The conflict between the north and south that led to the civil war includes economic, social, and political events. At the meantime, slavery arose as a huge debate between the pro-slavery and anti-slavery faction. Fierce debates had sparked between the north and south states because of the southern states’ agrarian based economy. The geography in theRead MoreFrom Coloniarl Rule to Civil War: Angola1768 Words   |  7 Pageslike the US’s South, slaves accounted for nearly half of all commodities in these international markets. Author Gavin Wright presents the analysis of how cotton production in the US’s Southeast and Southwest regions from 1800-60 spiked from a combined total from 100,000 bales in 1800, to nearly 5,000,000 bales in 1860, which is a 4,800% climb over the course of sixty-years (1). 1. Gavin Wright, Slavery and American Economic Development (Walter Lynwood Fleming Lectures in Southern History), ReprintRead MoreThe Way That Women Earned Respect And Value Was First Through The Great Awakening875 Words   |  4 Pagesthrough the great awakening. Which emphasized faith and created later reforms such as the temperance, education, women rights, and abolition. All of these reforms put an emphasis on improving the moral compass of the nation. all of the issues were integrated with religion, since it was a religious movement. in the later 1820’s reforms created the Temperance movement, which was a reform against alcohol. Puritans believed that alcohol was completely wrong. In 1873 eight women marched to hissboro Ohio

Uniformity in the Military free essay sample

It also can show an imposing presence. (Insert Barths story) Another good point, everyone wearing the same uniform makes it hard for the enemy to count how many soldiers are attacking. If everyone is different it is easy to distinguish individuals and therefore easier to count them. If we all look the same it makes it very hard to count us because we nearly blend together. The uniform is designed to soften the outline of the human body and they will easily miscount soldiers.Also, there is a reason we have an a SOP for our full battle rattle, everything is in the same spot so it will be easy and quick to find a wounded soldiers IFAK or other supplies. In a combat situation speed and efficiency is critical. Another example is safety, we all wear our armor plates and kevlars (even patches) in specific way because its is the most effective way to wear them. We will write a custom essay sample on Uniformity in the Military or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Being an individual or thinking you are special in this situation could cost you your life. Finally for camaflouge, DUH! What dumbass would wear their PTs to a combat mission?Show video As you saw, this guy was ate up. Now if he went to the airport looking like that, how would that reflect on the Army to general public? (ask for input! ) The public would lose faith in us and seriously question our ability to protect this nation. Looking proffessional is critical. If we all rolled around wearing our hats sideways and our pants sagging to our knees, we would look like hoodlums, not proffessional soldiers who take their jobs seriously. Finally just looking good, not a lot of females can resist a man who looks good in uniform.

Kone the Monospace Launch in Germany free essay sample

The German low-rise building market was divided, as in other European countries, in geared traction technology (PU and PT), and hydraulic technology (PH) that accounted for 8% and 92% respectively. KONE’s new product, MonoSpace, was mainly characterized for its new technology, the EcoDisc, which provided a more comfort ride, did not need for a machine room, and reduced energy consumption. Before the launch of MonoSpace in Germany, it was test marketed in France, United Kingdom (U. K. ) and The Netherlands. In the latest, MonoSpace was a complete success. It gave higher profits and 62% of the low-raise market (up from 52%). But in France only 40 units were sold of the 300 expected and in U. K. no units were sold during the first month after launch. Results that gave Hatala cause for concern. Finally, a pre-launch had been done: During November 1995, 4 PH customers converted their orders to MonoSpace and from January to June 1996, 30 MonoSpace elevators where arranged to be installed. All of them were asked to â€Å"keep quiet about the technology†. Decision to be made: Since the pricing and positioning strategy of MonoSpace will have a significant impact in KONE’s European and global image, Hatala has to decide with extreme caution each one of them. We will analyze price in deep. Alternatives: To set a price we have two alternatives, (1) to follow the indications at KONE’s Brussels headquarters: â€Å"to set prices above existing prices if KONE held less than 15% market share and in line with existing price levels if KONE otherwise† or (2) to set their own price according to the German market. Quantitative Let’s analyze each country individually. In France, the price was FF 30,000 over the price listed for a PT. This was done because it was expected to have a FF 5,000 cost reduction in energy and in consequence, be able to recover the investment in just six years. Nevertheless, it seems that this short-term gain was not enough to thrill the French market. As the market share in U. K. was above 15%, the price was to be kept in line with the most expensive geared traction. However, the PT only entailed 10% of the low-rise market and its price was almost the double than PH price, plus U. K. ontractors’ concern of leaving out the machine room for fear of a price gouging from KONE as being the only non-machine-room provider; lead to the absence of demand for the MonoSpace. On the contrary, in The Netherlands, PT and PU counted for 60% to 70% of the sales and as the in-line price for MonoSpace was set in only DG1,000 more than the most expensive geared traction elevator, allowed more customers to give a chance to this new te chnology, plus the fact that KONE was the market share leader by far. 1Most of the data is from Table D and page 6. Data from page 4. 3Data from Table C and Table E. 1Most of the data is from Table D and page 6. 2Data from page 4. 3Data from Table C and Table E. In conclusion, the suggestion given from Brussel’s managers left out the unique characteristics of each of the countries. Therefore for the case of Germany, we should take into consideration the fact that 92% of the low-rise elevators sales come from the hydraulic technology and only 2% come from the most expensive geared traction system, and that even the market share of KONE in this country is only 9. %, maybe the price should not be set above the existing ones. Qualitative: KONE Aufzug had very well identified their customers: (1) property developers –concerned mainly with the overall cost and the investment value of their properties, made the decision of which elevator to buy, 10% of the times. (2) General contractors –who sought for the more competitive offer through a competitive bidding process, made the decision 50% of the times, and (3) architects –that were more worried about the cosmetic options of the elevators. They were the ones in charge of the decision 40% of the times. Under these customers, we can see that for the general contractors, a low price, closer to the PH’s one would be more attractive. However, for the architect, it seems that the price may not be a real obstacle because they care more about the looks of the building rather than the final price of it. Recommendation amp; Rationale: After analyzing the data both quantitative and qualitatively, we have concluded that a price between both technologies would be better to introduce the MonoSpace into the German market. As we could see in the British market, a price that is more than double of the most inexpensive elevator won’t create enough interest to even ask about this new product, especially if the vast majority of the market prefers the lower price elevator. Thanks to the French’s experience, we can see that customers are not really interesting in investing in a technology that has not really been proved in the market, even when it promises a more comfortable ride, a cost reduction in energy, and the elimination of machine rooms and potential fire and environmental hazards. Finally, in the unique case that The Netherland presented, we can conclude that customers are willing to try something new and with many improvements for a small price increase. If we understand that all the elevators were priced very similarly and the market preferred the geared traction system instead of the hydraulic, we can understand why the price worked. Nevertheless, German market is a hybrid of all previous. A 92% of the lo-rise elevator sales come from the PH, leaving only 6% for PT and 2% for PU. We see that the price for the PU is DM 20,000 more than the PH. Hence, we can assume that even though the hydraulic system provided lower ride comfort and lower speed than the geared traction elevators, Germans are not willing to pay that difference to improve their experience. (Neither the British nor the French did). So a price closer to DM 60,000 of the PH would bring the most possibilities to have a success in the MonoSpace. To complete our discussion, we think that after setting the right price, it is of vital importance to generate a marketing kit that highlights the qualities of MonoSpace.